Oh, Shit. I’m Really Going to Like This…

Just got a few books in the mail. Duh. I’m always doing that.

This time, I bought a book because the author just keeps popping up everywhere:

“James Altucher this… James Altucher that…”

Who the hell is this James Altucher guy?

His Instagram is… passable (Instagram snobbery), and I’ve seen a few pics of him (could pass for Malcolm Gladwell’s kid). And that’s all I know.

In fact, I know so little about James Altucher I had to type into Google, “What James Altucher book should I read?” Google spits out some opinions, Reddits, Amazon lists, etc. I go with the bestseller: Choose Yourself. Not sure why I picked this book. I mean, read the description:

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples–including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story–Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

I’m a little past “choosing myself.” I chose myself two years ago, and it’s been bad ass. But this is the book everyone on Amazon’s losing their shit over, so I thought I’d give it a try.

Here comes in the mail this white book with a simple vector logo. Bright, colorful, simple. Dick Costolo, CEO of Twitter (not Jack Dorsey, by the way) gives the foreword. I’m still… sorta… unimpressed.

Then I flip to a chapter about a plumber cleaning up shit. And it’s funny. It’s like David Sedaris writing a Chris Guillebeau book.

I say to myself, “Oh shit, I’m really going to like this.” Then I wrote this.


Check the book out:



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